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Business Transformation: A New Path to Profit for Printing
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Business Transformation: A New Path to Profit for the Printing Industry by John Foley, Jr. A concise, but comprehensive guide to transforming your printing business from a commodity-based printing services provider to a value-added marketing services provider.

 

XR210    $19.95
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Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries
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Business Transformation: A Path to Profitability for the Mailing and Fulfillment Industries by John Foley, Jr. Includes the basic information related to transforming your business from a print services to a marketing services provider, plus added insights related to how this applies to mailing & fulfillment services, and case studies illustrating this industry segment.

 

XR220    $19.95
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CLMI Globally Harmonized System Safety Training Program
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A complete multimedia turnkey training system for compliance with the employee training requirements from OSHA for the international GHS Labels and Safety Data Sheets standards. The program includes: *A DVD with two videos: "GHS Safety Data Sheets" (10 minutes) and "GHS Labeling" (14 minutes). * A PowerPoint Presentation on CD for use by your staff trainer--includes student handouts and learning exercises. * 40-page instructor's Guide with step-by-step script coordinated with the PowerPoint. * Five 20-page Employee Handbooks, "Blueprints for Safety: Hazard Communication." (The program is available in English or Spanish is both Mac and PC Compatible. Additional handbooks are available for just $1.49 each.)

 

XR102    $450.00
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Customer-Centered Marketing
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Discover Monthly Special Offer for May 2013. Dr. Gregory S. D'Amico applies the customer-centered approach to a printing company's marketing efforts. It's not about telling people what you can do, but finding out what they need and telling them how you can help them do it better than anyone else. "Only after the right prospects have been identified and the right information about them gathered, is it then time to develop a carefully targeted marketing message." (List Price: $39.95; Member Price: $94.95) May 2013 Special Offer Price: $24.95 Pub Date: 2009

 

NP396    $24.95
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Leadership Brand
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By Dave Ulrich and Norm Smallwood. Discover Monthly Special Offer for May 2013. How to develop customer-focused leaders to drive performance and build lasting value. Harvard Business School Press. (List Price: $29.95; Member Price: $24.95) May 2013 Special Offer Price: $19.95

 

XR846    $19.95
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NAQP 2013-2014 Sales & Marketing Study
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Coming in May--Order now! With data from 200+ survey respondents, this study profiles companies' sales process and their major clients, including how they were gained and the industries they're in. Provides information on the leading industries buying print, today's most effective sales strategies, and how printers are spending their marketing/advertising dollars. It will help you benchmark your marketing budget and see how small and quick printers set sales expectations and fine-tune sales and marketing efforts.

 

NQ1024    $249.00
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Untethered Marketing: The Role of the Cloud and Mobile Communication
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Untethered Marketing: The Role of the Cloud and Mobile Communication by John Foley, Jr. A practical guide to the cloud and mobile marketing, from platforms to app creation. Provides a framework, insight, and analysis of all things mobile.

 

XR230    $19.95
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